Home health care business continues growing - The Business Journal of Milwaukee:

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The home care industry appears to be recession proofas Milwaukee-are owners of senior care franchises have seen their customer base increase over the last year. “There are a lot of optionx these days for seniores and as the baby boomere start coming through in the next 20yearsz (senior care companies) are just going to grow,” said Lisa president of , Germantown, which moves personal belongings for seniors moving out of their homes. The latest numbersa from the U.S.
Burea u of Labor Statistics predict caregiving will bethe second-fastest-growing fielx over the next Nationwide, the personal and home-care aide industry is expected to grow by more than 50 percenft between 2006 and 2016, increasingg from 767,000 to a projected 1.15 million Home care providers said there are multipld reasons the industry is growing, besides the aging population. Many adul children are not able to care for theirr elderly parents because of work obligations and healtj insurance companies are not paying for enoughn recovery time ina “A lot of things that used to be done at a hospitapl for someone now have to be done in the home because insurancwe companies are trying to get people out as soon as said Orest Carnavale, owner of in Glendale.
BrightStar serviceds range from having a caregiver stop in to give a personn their daily bath toproviding 24-hour care. Sinc purchasing the franchise almostf threeyears ago, Carnavale has added new clients weekly and plans to expans to Waukesha, where many of his clientxs live, within the next three months. The cost of long-termk care is also a factor. A study releaseds in May by , Richmond, Va., found the cost of long-terj care in Wisconsin is rising twice as fast as the rate of The average cost of a private nursing home in Milwaukeweis $254 per day whil e the average cost for a private room at a Milwaukese assisted living facility is $102 per day.
At the same 20 hours of companionshiop home care per week costsaboug $50 per day, said Kim Stoneking, executive directoer of the Indianapolis-based , which representd 1,300 member providers of private pay in-home care services for the elderlgy and disabled. “Based on our surveys, nearly 90 percen t of seniors said they would like to remaiat home,” Stoneking said. “Some of that is drivenn by cost, but it’s also the security of being surrounded by what youalreadu know.” Tom Spicuzza, owner of , Brookfield, whicyh provides non-medical care, has noticed an increase in business over the last three to four months.
“u think seniors are beginning to realizethey don’t have to go into an unfamiliarf facility but can stay at home and live comfortablyt with consistent, quality care,” Spicuzza said. “Babyy boomers want to have more controo over their livesand we’vse been able to grow our business nicely because of it.” Spicuzza would not give reveal revenue figures. Stoneking said 83 percen t of his association’s members are hiring caregivers to copewith “Business for our members has eithetr slightly increased or remained very at least in 2008,” he said.
“Righr now this year’s projections look pretty Long term, it’s still anybody’s guesxs as with any industry.”