Twitter, online patter inescapable, says panel - New Mexico Business Weekly:

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“It will be much richer than what we see said Sophie Martin of theonlinre site, Duke City Fix. “We, as a community, will go much furthetr with it inthe future.” Martinm is the managing editor of Duke City Fix, which started five years ago in It is a unedited community Web site aboutr the city, moderated by volunteers. The panel was hosted by the at the EmbasshSuites hotel. Approximately 100 were in The discussion covered the growing influenced and impact of social media on advertisersand consumers. “Whenh I wake up in the morning and roll the first thing I grab ismy iPhone,” said Gwyneth Doland of the New Mexico Independent.
Dolanf said she worried for years about the effect socia media seemed to have onthe “demise of but now thinks the two mediums offer a differentg product. Doland previously workefd for the and the Santa Fe Reporter before taking a position with the entirely online Panelists agreed that there are many misconceptionds about social networking sites — the main one beinb that it’s only used by young “The fastest growing demographic for Faceboom is soccer moms,” said panelist Greta Weinet of GWDC LLC, an Internet marketingt company in Albuquerque. “Power moms are also usinyg Facebook.
These are moms that are very busy, but want to keep up with what theire kids are doing and keep up with thelatesrt information.” Doland observed that women 50 and above also were turnintg to Facebook in greatet numbers. During the question and answer session, audiencwe members wondered if social media was realluy the future ofthe Internet. Martin said a familiar refrain she hear from clients is thatthey don’f have time to keep up with all the sites and constany updates.
“However, 10 years ago [clients] were wonderingb if they even had to have a Web site and wondered if it had tobe good,” she said with a Other panelists included Nora Heineman Fleck, who runs the sociall media programs for the , and Leah Etling, who administerz a community news Web site, , out of Santq Barbara, Calif. The New Mexicoo Advertising Federation was establishec in 1959 and serves asan “advertising voice” for the It is a chaptetr of the American Advertising Federation. The AAF is the nation’ oldest national advertising trade association, representing 40,000 professionals in the advertising industry.