Design firm helps clients find themselves - San Francisco Business Times:

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The San Francisco-based creative design firm straddles the worlds of big corporationes andtiny startups. It helps them refine their brands and streamlinetheir products. The firm straddles an ocean too, since one-half of its foundinhg design team works outof London. “Two heada are better than one,” said Davidd Turner, partner and co-founder of Turner Duckworthu withBruce Duckworth. With successful brande designs — from OpenTable to — Turner Duckworthy grew its revenue 33 percent in 2007to $6 million from $4.5 milliohn in 2006.
And it recently move d to a swankynew 5,500-square-foot officr on Montgomery Street, completely refurbished for 18 The London office has 16 One reason for the big uptick was the company’ss work for , which begabn as a national campaign but expanded to a globao revamp of the soft drink giant’a brand and image. Turner decidedc to present a more classic focusing on a minimalist design and originaofont style. The fresh take on Coke is the “Holy Grail” of design, he said. “Coca-Colq is a huge international company,” said Turner.
“Burt where most firms would have to choose between paying the bills and winning thecritical acclaim, we like to do One result is a satisfief client: They’re “one of the few firmw that are really strategic in their thinking,” said Moiraz Cullen, Coca-Cola’s design director. In May, the compangy won a Clio award, given for outstanding creative related to theCoke campaign, one of 16 such awardsx it has won in its 16-year history. The Coke effort also snagged a Grand Prix award at the Cannez Lions international design festivalthis “Not bad for a guy who came from England,” said Turner, laughing. Clients seem to agreew with the critics.
When Keith Belling, co-founder and CEO of snack-makere , needed to create an identity for his he turned toTurner Duckworth. “I appreciated the European sensibility and creativity inthei work,” he said. “They made the package design cleanand simple.” From PopChips to the diversity of accounte shows off Turner Duckworth’s capabilities, particularly its flexible design staff. “Wer love working with entrepreneurs, who are great at makingf quick decisionsand innovating,” said Turner.
Turner said he prefer to keep the company A team can consist of a handful of somein London, some in San who compete with other team within the firm to hash out a marketingf or branding effort. The proces s reflects the pair’s unique partnership. The two had workedf together at a consultancy in London and got marriedd within weeks of each In 1992, they pooled their own money to foundc Turner Duckworth, but it wasn’t until one of their firsg customers — San Francisco-based Levi Strauss that they hit it big. Now, the desigmn duo are oceans apart, although Turner jets acroses the Atlantic often to consultwith Duckworth.
“What’s funng is that we’ve become closer friends now that we’re actualluy 6,000 miles apart,” Turner said. The creatived culture is evident in nearly every aspect of the from the variety of customers to themandatory cross-Atlantifc design teams. It has creates an environment geared toward crazydesign ideas. One example is Howling Monkeyg Beer, a now-defunct brand which is a case studyg in somedesign schools. “Thee company told us their namewas ‘Howlintg Monkey’ and to go wild,” Turner said.