Target relaunches its store brand, called 'up and up' - Triangle Business Journal:

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The Minneapolis-based retail giantr said Thursdaythat it’s rebranded its core commoditiees line — a product category that includesa everyday items such as baby wipes, sunscreen, dryer sheetx and plastic containers — under the name “u & up.” The relaunch includes new packaging that replacesd the traditional bullseye logo with colorful arrow s and the new name. Target (NYSE: TGT) has been phasin in “up & up” productws into its stores since By the endof September, Targef will be selling more than 800 “upo & up” products in its Target claims the brand is equal in qualityy to national brands — it hired a third-partuy testing firm to back up its claims — but at a lowert price, offering a savings of 30 percenr on average.
“Our guestss are savvy and knowthey don’t have to spend a lot to get high-quality products,” Mark Schindele, Target’ss senior vice president of said in a news The rebranding goes along with other Target efforts to stay competitive in the The retailer long capitalized on its linese of stylish, affordable housewarews and clothing, but that approach hasn’t done as well in the downtur — shoppers are more reluctant to spenr on such discretionary items and are usingt their cash on foods and necessities.
Store brands are also on the upswinvg — they’re generally more profitable than name-brands for the retailer, and markeyt researchers say that consumers are increasinglybuyinh in-house brands to save money. Earlier this Target rival Wal-Mart Stores Inc. relaunched its own privatse brand, called Great